Welcome to the AXIS Experience Blog where we share our favorite new research and interests in all areas of health and wellness, as well as stories of our business and the many lessons learned along the way.
Our Top Three Favorite Biohacking Modalities
With so much interest in living longer and healthier lives, we are always seeking to find the latest treatments out there to help in this endeavor. Here are three we have used, researched and enjoyed ...
Happy New Year! AXIS Update 2026
Welcome to a New Year - not one defined by resolutions, but by a continued commitment to longevity science. For the past 10 years, our focus has been intentional and unwavering: health span and longevity. ...
How to Choose the Right Personal Trainer for Long-Term Results
Hiring a personal trainer can be one of the most impactful decisions you make for your health - but only if you choose the right one. With so many options available, it’s easy to focus ...
Benefits of Red Light Therapy
The longevity space and biohacking world is full of supplements and modalities that are supposed to help us live longer and healthier. Some may be hype, some may not work at all, but one of ...
Embracing Being Wrong!
Why we have changed our minds on tendon injuries Just because we do something for years that seems to work, we must keep an open mind and not get stuck in our beliefs. Science is ...
AXIS: The Story Before the Story (Happy 29th Anniversary!)
When we celebrated our 20 year anniversary, in 2016, I shared the previously Untold Story of AXIS, a glimpse into many of the tough times that we endured over the first 20 years. I talked ...
Progressive Overload and the Legend of Milo of Croton
Have you ever heard of the famed Greek wrestler Milo of Croton? It is said that he was the greatest wrestler and strongest man in all of history. He competed in and won the 60th ...
Blog Series – How to Thrive in a Service Business # 4: Our Top 3 Factors for Success
Starting and sustaining a small business is anything but easy. Half of all small businesses are gone within the first five years and only about 33 percent make it ten years.[1] We are blessed to ...
28 Things We Love About AXIS
On October 6, 2024 we celebrated 28 years of AXIS. Thank you to everyone who has contributed to such a beautiful journey. We cannot wait to see where the future takes us together. Here are ...
Osteoporosis: Looking Beyond Bone Density
Osteoporosis develops when bone mineral density and bone mass decreases, or when the structure and strength of bone changes, leading to increased risk of fractures [1]. It affects approximately 10 million Americans, 80% of whom ...
Creatine – Not Just for Athletes Anymore!
Creatine Monohydrate is perhaps one of the most researched - and safest - supplements out there. [1] It has been studied for years and has historically been used by athletes for increasing strength and lean ...
Blog Series – How to Thrive in a Service Business #3: Three Types of Employees Who Will Ruin Your Business
Hiring the right people is key for success in any business, and maybe even more so in the service industry where the ones who are interacting on a day-to-day basis with your customers, are the ...
AXIS Update 2024 – A Look Ahead
Limitless Possibilities Since March 2020 life has been suffocated with limits and barriers. We were told what to do and how to think. That is the opposite of the Silicon Valley mindset. We love innovation, ...
Blog Series – How to Thrive in a Service Business #2: Unlocking the Secrets to Building a High-Performing Team
After over 27 years in business, we have journeyed through a maze of hiring decisions and have made more mistakes than we can even recall, but we have discovered some pearls of wisdom that have ...
Blog Series – How to Thrive in a Service Business #1: Strong Relationships are EVERYTHING!
A degree from Harvard Business School does not guarantee your success in starting and succeeding in business. According to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two ...
Hormesis: What Doesn’t Kill You Makes You Stronger
We’ve all heard the phrase “what doesn’t kill you, makes you stronger”. It may seem like just something your trainer tells you to make you work harder, but there is truth in this statement. Adding some stress ...
Connecting to Live
Social media is all around us, from TikTok to Snapchat and everything beyond and in between. It seems many of us are living to connect through these mediums, but are we really connecting in meaningful ...
Muscle – The Organ of Longevity?
“Exercise might be the most potent ‘drug’ we have for extending the quality and perhaps quantity of our years of life.” - Peter Attia, M.D. We know that exercise is an important tool for a ...
2022 – Our Limitless Learning for Longevity
The past year was amazing as we watched our community focus more than ever on personal wellness, with so many tools at our disposal to lead a long and healthy life. This starts with regular ...
26 Years: A Study in Healthspan & Longevity
This week we celebrated our 26th anniversary of AXIS. Thank you for sharing the fun and the memories. Seeing the hair, the clothes, and Halloween costumes from years past gave us all some good laughs, ...
Get Tested! Going Beyond Routine Bloodwork
When was the last time you saw your doctor for routine blood work? All too often we hear the same story: “I feel fine” or “I had a check up a few years ago” or ...
A Week of Learning
This month started off with two amazing opportunities to learn from top doctors, scientists and practitioners in the longevity and metabolic health space. Scott and Alli attended Paleo f(x) in Austin, TX April 29th-May 1st and then The ...
Happy 13 Year Anniversary APT!
During the 2008 financial crisis, we were given the opportunity to buy out the investors and own AXIS with no strings attached. January 9th, 2009 was the official start of APT, or AXIS Personal Trainers ...
AXIS Update
With all of the craziness and fear over this past year, we have thrived with an amazing team and community. We stayed focused on growing, educating ourselves and others, and staying healthy. We got deeper ...
5 Simple Health Hacks for the Holidays
Welcome to the holiday season complete with happiness, stress and perhaps some overeating. While you may indulge a bit more and exercise a bit less, there are some simple ways to help you get through ...
Preparation, Determination & Connection: How we made it through 25 years!
The winter was coming, we just didn't know when. Being in business for almost 25 years, we had already been through two big economic downturns, the 2001 dotcom bust, and again in the 2008 financial ...
AXIS – The Untold Story
As we marked our 20th year anniversary in 2016, Scott shared the previously Untold Story of the first 20 years of AXIS: “Thursday, October 6th, 2016 marked the 20th year anniversary of the start of ...
Pain Is Weakness Leaving Your Body
The Teacher Becomes the Student Going through a personal pain journey is one of the best lessons in becoming a better coach. Pain is the master of all teachers! It gives us empathy; it demands ...
The Fat Truth
Vegetables are (mostly) healthy, (most) vegetable oils are not! While there has been more discussion about how sugars and processed foods are bad for us, there continues to be this notion that vegetable oil is ...
Deep Connections
One year ago, on St. Patrick's Day, our world changed when we were ordered to SIP (Shelter in Place). For the first time since 1918, we were in a global pandemic and totally unsure of ...
Hope, Science, Common Sense & Community
Hope is not a strategy, but over the past 12 months that was sometimes all we had. We got through this year by keeping that hope alive, researching the latest information and engaging with our ...
Highlights from the 2020 Anti-Aging Conference
We have attended the annual conference of the American Academy of Anti-Aging Medicine (A4M), for the past several years. This year was virtual, however, there was no sacrifice in the amazing content and information that ...
AXIS 2020 Year in Review
In 2020, we climbed Half Dome without ropes! We walked Niagara Falls on a tightrope, jumped the Grand Canyon (actually Snake River Canyon, but you get it) on a motorcycle like Evel Knievel, and climbed ...
The Many Benefits of Vitamin D – It’s not just good for your bones!
Vitamin D has been getting some press lately, although not enough in our opinion. There have been several studies looking at COVID-19 and vitamin D levels. The research is very promising and important to talk ...
The “Magic Pill”
We have always known that eating well and exercising is important for our health. We've all heard that nagging voice in our head telling us to eat better and exercise more. This voice was easy ...
The Silver Lining – AXIS Update
It’s easy to get caught up in the suffering and pain, the difficulties and challenges of Covid 19. It can be hard to get away from the doom and gloom. Now we find ourselves caught ...
AXIS Update – Quarantine Edition
A note to our AXIS Community (sent 5/3/20): The best in humanity really does shine through during difficult times. We are beyond grateful and so humbled by your support and generosity, as well as the ...
Inoculate Your Business – We’re in This Together!
This started as a resource. It has turned into more of a story, and a lesson, and hopefully, a resource for more people than we originally intended. We own a private one-on-one personal training gym ...
Blue Blockers: Our Latest Technological Obsession (Updated)
NOTE: This was originally posted in October of 2018. Now with almost everyone working from home, and even the kids doing classes online, we thought it would be a good time to bring this one ...
The Power of Low Hanging Fruit – Sauna for Your Health
We are constantly searching for the best ways to improve health and wellness. We seek out the latest information on strength training, cardiovascular health, nutrition, sleep and anything that can help us enhance health and ...
Annual AXIS Update: New Year, New You – Cheers to 2020 and to you!
Exciting news came out at the start of the new year: CNN, The New York Times and The Today Show shared that intermittent fasting and controlling inflammation is good for your health. This "new" information, ...
Our Favorite Things – A Holiday Gift Guide
We’re not Oprah, but over the last year we have looked at many different gadgets and tools. We are obsessed with learning the latest inventions to compliment and promote a healthy lifestyle. Here are ...
Why we HAD to Bring Ben Greenfield to AXIS
It was 1994 when I attended the NSCA Conference in Arizona. The brilliant minds in the field of strength and conditioning were all there, from Drs. Fleck & Kraemer, Don Chu, and ...
The Future of Medicine?
We had the opportunity to have some interesting and innovative treatments done last month in Southern California at Upgrade Labs and Next Health. Our original plan for this blog post was to share this ...
Inflammation: Friend or Foe?
Inflammation has been a topic widely studied, and in recent years, widely discussed with it being the potential culprit of many chronic diseases. It’s important, however, to not completely think of it as a ...
Love Your Mitochondria
Mitochondria, traditionally referred to as the powerhouse of our cells, are organelles that are responsible for our energy, our health and giving us the ability to enjoy life. They don’t simply produce energy, they ...
AXIS 2018 Annual Update
Each year we send out our version of an "annual report" to our clients, team and community. Here is our 2018 AXIS Update: Ten years ago AXIS was recreated, just over 12 years after ...
Top Five Things to Consider When Choosing a Trainer/Gym
Nothing is more important that your health - Your exercise program should be a commitment to you, to becoming the best version of you. Living a longer and healthier life is what we all hope ...
Step Back & Smile
So many times we are too focused on getting things done; the to-do list may feel like it’s never ending, but sometimes you have to just step back and smile. Step back and look ...
Blue Blockers: Our Latest Technological Obsession
Sleep, Workout, Eat Well, Drink "FloWater", Meditate, Repeat!! In today's data driven technology world with headbands, bracelets, rings and numerous other devices that can track our health, it can be quite overwhelming! We’ve know ...
Happy Anniversary AXIS!
October 6th, 2018: HAPPY ANNIVERSARY!!! 22 years ago we opened AXIS with the goal of creating a place for trainers to have a career, where they could grow personally and professionally. We envisioned a ...
Our Law of Attraction
The Law of Attraction has been described as having positive thoughts to bring about positive experiences, that energy, whether good or bad, attracts similar energy. Is it really some mystical thing that happens in ...
Stop Doing Performance Reviews; Start Having Conversations (Part 2)
In our first blog post on this subject, “Stop Doing Performance Reviews, Start Having Conversations, Part 1”, we discussed the long time ritual of formal performance reviews. We strongly feel that our employee performance ...
Stop Doing Performance Reviews; Start Having Conversations (Part 1)
One of the best things we have done to improve employee performance was to stop doing performance reviews. As most companies have done forever, we used to meet with everyone once a year to ...
Our Favorite Books to Give Away
DAY ONE Imagine walking into a new job on Day One feeling like they didn’t really care (or know) that you were starting that day? There you are, dressed to the nines, your brand ...
Telomeres, The Real Fountain of Youth!
The buzz in today's wellness craze is living to 150 years old! If you listen to Joe Rogan, David Asprey, Tim Ferriss, Peter Diamandis & other longevity experts, you get blown away by the ...
Building a Business Based on Inconvenience
Building a business is hard, it takes constant focus and a lot of grit. It’s always a battle of what is the best thing to do now, what will make a bigger impact in ...
How to Destroy Your Business
This is a story of stupidity and survival, of a young company with a lot of money and poor leadership. This was us in the early 2000’s. We had raised a substantial amount of ...
The Future of Personal Training
Can Robots Replace Trainers? There is a lot happening in the realm of innovation and automation. We are in the thick of it, just up the road from Silicon Valley, down the street from ...
It’s Easy to Sell in Good Times
This past week we attended the IHRSA show in San Diego. IHRSA, the International Health, Racquet and Sportsclub Association, is a not-for-profit trade association representing health and fitness facilities throughout the world. With less ...
March Madness (The Ultimate Team Building Game)
Each year millions of basketball and non-basketball fans go crazy over March Madness. Hours are wasted at work and productivity goes down because everybody involved is filling out their brackets and talking about the ...
The Ketogenic Diet: The New Atkins?
Fat is not the enemy The Atkins Diet still seems to be best known as the “eat all of the eggs and bacon you want” diet. While this may not be exactly true, it ...
Trust, From the Ground Up
18 Years... Having been at one company for 18 years seems almost unheard of these days; many people move from one opportunity to the next to find what makes them happy, what they’re passionate ...
Own the Pain
I was 5 years old, running, swinging, laughing and living a youthful and active life. Suddenly, I started writing with my left hand, but I am right-handed. The doctor said it was not out ...
The Gut Microbiome, Part Two: The Road to a Healthy Gut
We often think of bacteria as something bad, something that will make us sick, something we need to get rid of, but as we are now learning, good bacteria is essential for our bodies ...
The Gut Microbiome, Part One: Are We Human?
Wait, I'm more bacteria than human? Yes, our human cells are outnumbered 10:1 compared to microbes. We have over 20,000 different genes in our body but 2 million or more bacterial genes in our ...
Fasting: Trend or Science?
There’s been a lot of talk lately about different fasting diets. Fasting, although it’s been practiced for centuries, is now becoming more mainstream. You may have seen a related article in the Wall Street ...
I am Not an Entrepreneur
It seems like the word ‘entrepreneur’ gets used A LOT these days. Granted, most of the information we seek out is geared towards business owners so my media input might be slightly skewed. Perhaps ...
Hope = Success, An Entrepreneur’s Mindset
A successful friend told me "Hope is not a strategy". My thinking is, sometimes that is all you have to drive your passion to become a reality. Throughout college, all I could think about ...
READY, SET, BLOG!?!?
If my 8 year old daughter can have her own YouTube channel and “vlog” about shopping at Target and playing ice hockey, we should be able to create a blog that has something meaningful ...
The Heart of Business
What does it feel like to lose your dream? To put your heart and soul into building a community of like-minded team members, and loyal clients, only to have it ripped out from under ...



















