About Scott Norton

Owner/CEO, Scott Norton, a Bay Area native, founded AXIS in 1996. The driver for which was a career-ending knee injury he suffered while playing football at the University of Utah. The next three years were spent learning from some of the best strength coaches and medical professionals, and reading every business and self-improvement book he could find. It was with this experience and a strong entrepreneurial spirit, that he started AXIS. With over 30 years of experience, Scott has a unique expertise in how to build, survive and thrive in any service business. He continues to see personal training clients and focuses much of his time on helping to develop the team members as well as researching and experiencing the latest in health, wellness and longevity.