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Once per month we share our lessons learned in running a successful personal training business for over 27 years, as well as bring you a curated array of information on health and longevity. We will share podcasts, videos, books, and the latest articles and research to help you make educated decisions and to become the CEO of your health.

Listen to The Fire Me Friday Podcast 

Why Fire Me Friday?

Every Friday, we fire ourselves to come back Monday morning with a new perspective and renewed energy. We always want to “earn” our position as owners, educators, leaders and as trainers! Our goal is to always be better today than yesterday and better tomorrow than today in every way.

Meet Scott & Alli

Scott Norton is the Founder/CEO, and Allison Allen the COO, of AXIS Personal Trainers in Menlo Park, CA. AXIS is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 27 years after its inception.

The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity. Check out our individual bios here.