About Scott & Alli

Scott Norton is the Founder/CEO, and Allison Allen the COO, of AXIS Personal Trainers in Menlo Park, CA. AXIS is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 29 years after its inception. The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members as well as researching, experiencing and educating on the latest in health, wellness and longevity.

Blog Series – How to Thrive in a Service Business #3: Three Types of Employees Who Will Ruin Your Business

By |2024-02-20T09:52:10-08:00February 20th, 2024|Building a Service-Based Business, Stories of a Small Business|

Hiring the right people is key for success in any business, and maybe even more so in the service industry where the ones who are ...

Blog Series – How to Thrive in a Service Business #1: Strong Relationships are EVERYTHING!

By |2023-09-06T08:03:27-08:00September 6th, 2023|Building a Service-Based Business, Stories of a Small Business|

A degree from Harvard Business School does not guarantee your success in starting and succeeding in business. According to the U.S. Bureau of Labor Statistics (BLS), ...

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